I was recently interviewed by Grant Cameron at The Lawyers Weekly on memorable promotional products for law firms. The article spans the practical and the innovative. Here is a short excerpt:
Sandra Bekhor, president of Bekhor Management in Toronto, believes giveaways can enhance awareness and goodwill with prospective clients, employees and recruits, although it won’t sell an audience that’s not interested...
In future, she notes, strategic giveaways might involve items with subliminal messaging such as earbuds from a firm that bills itself as a good listener, a Swiss army knife from a firm that cuts to the chase, or USB sticks from a firm that’s technology-oriented.
“Firms could have a lot of fun with quirky or humorous gifts if that’s an important aspect of their brand.” Read article.
- Sandra Bekhor, Toronto
President, Bekhor Management
No comments:
Post a Comment
Toronto Marketing Blog welcomes comments but reserves the right to edit or decline any comment for publication at our sole discretion. The comments expressed are those of the commentor only and do not necessarily reflect the views of Toronto Marketing Blog or its contributors. Toronto Marketing Blog assumes no responsibility whatsoever for the views expressed in the comments section.