I was recently interviewed by Natalie Alcoba at The Lawyers Weekly on crafting a branding message for law firms. In her article she demonstrates that the subject is somewhat controversial. Here is a short excerpt from her article:
Branding is as much an internal exercise as it is an external one, adds Bekhor. Often, however, companies will develop a logo and a tagline, only to have it “sit there.” She suggests a formal launch that explains to everyone in the office what the brand means. It is “more than just an FYI,” she notes, and should show people where the phrase came from and how each person is going to participate in the idea, so that it “becomes alive.” Principals in a firm could tell stories about why they founded the practice, or detail meaningful days in their career at the kickoff... Read article.
- Sandra Bekhor, Toronto
President, Bekhor Management
Small to mid-sized law firms are invited to learn more about our Toronto-based, law firm marketing and legal business development services.
No comments:
Post a Comment
Toronto Marketing Blog welcomes comments but reserves the right to edit or decline any comment for publication at our sole discretion. The comments expressed are those of the commentor only and do not necessarily reflect the views of Toronto Marketing Blog or its contributors. Toronto Marketing Blog assumes no responsibility whatsoever for the views expressed in the comments section.