I was recently interviewed about the path to success for law firms by Megan O'Toole at The Lawyers Weekly. Here is a short excerpt from the article:
...“The best way to attract more profitability is first of all to understand what is profitable for you, and then to turn your professional identity into all that. Your marketing needs to be speaking directly to that audience so that they know nobody’s going to serve them better,” Bekhor said. “It’s about getting in touch with your point of difference, being clear about that, and not shy about it. That’s the hard part.”...
Read article.
- Sandra Bekhor, Toronto
President, Bekhor Management
Small to mid-sized law firms are invited to learn more about our Toronto-based, law firm marketing and legal business development services.
No comments:
Post a Comment
Toronto Marketing Blog welcomes comments but reserves the right to edit or decline any comment for publication at our sole discretion. The comments expressed are those of the commentor only and do not necessarily reflect the views of Toronto Marketing Blog or its contributors. Toronto Marketing Blog assumes no responsibility whatsoever for the views expressed in the comments section.