Co-ordinate efforts to create strong identity was published by The Lawyers Weekly (April 12, 2013 issue). Below is a short except.
When lawyers approach personal and firm level marketing as two distinct and independent exercises, they create needless limitation on impact. So, despite the best of intentions, neither the individual nor the firm is set up to maximize return on investment.
Simply put, when it comes to law firm marketing, the co-ordinated whole is considerably stronger than the sum of the individual parts. Without a real connection to the firm’s identity, when speaking, writing or networking, individuals might as well be representing any firm. And, without real input from the individuals that make up the firm, its logo, tagline, website or brochure might as well be representing any group of lawyers... Read article.
- Sandra Bekhor, Toronto
President, Bekhor Management
Small to mid-sized law firms are invited to learn more about our Toronto-based, law firm marketing and legal business development services.
No comments:
Post a Comment
Toronto Marketing Blog welcomes comments but reserves the right to edit or decline any comment for publication at our sole discretion. The comments expressed are those of the commentor only and do not necessarily reflect the views of Toronto Marketing Blog or its contributors. Toronto Marketing Blog assumes no responsibility whatsoever for the views expressed in the comments section.