Show clients your strengths was published by The Lawyers Weekly (March 1, 2013 issue). Below is a short except.
A powerful image isn’t about finding the right words. It’s not about figuring out how to convince prospective clients that your firm is right for them. It’s never going to be right for everybody. It’s not even about having the budget for the most prestigious address, the prettiest graphics or the fanciest programming.
It’s about a strategy to do justice to the good work you and your team do every day.
What’s the greatest moment your law firm has ever experienced? You know, when you were just about on fire in court, when you put an end to conflict that caused your client significant anxiety, when your writing just about sang with clarity or when your very presence garnered attention, respect and anticipation.
Would someone who witnessed that shining moment see it in your marketing? Not sure? Flat out no? You’re not alone. Nonetheless, each and every time your message misfires represents another lost opportunity to deeply connect with the market you wish to serve.... Read article.
- Sandra Bekhor, Toronto
President, Bekhor Management
Small to mid-sized law firms are invited to learn more about our Toronto-based, law firm marketing and legal business development services.
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