I was recently interviewed by Simon Hally at The Lawyers Weekly about the role of sponsorships in the marketing of a law firm. Here is a short excerpt:
...“It’s not just a matter of slapping on a logo,” says marketing consultant Sandra Bekhor, who specializes in advising professional practices such as law firms.
“Whatever you sponsor should be connected to your way of thinking and speak to a value that’s important to your firm. Anything you do in marketing will be best if you’re involved in it.”...
President, Bekhor Management
Small to mid-sized law firms are invited to learn more about our Toronto-based, law firm marketing and legal business development services.
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