Toronto Marketing Blog: Published by Bekhor Management - Professional Practice Development

Strategic and insightful resources for small to mid-sized, law, architecture, accounting, consulting, healthcare and other professional practices. Sandra Bekhor is a regular contributor to The Lawyers Weekly and The Bottom Line as well as a speaker at Ontario Association of Architects, IIDEX Canada, Certified General Accountants of Ontario, Ontario Association of Naturopathic Doctors and Ontario Society of Chiropodists. Her focus is on what really works for professional practice.

Tuesday, June 28, 2016

How to Ask for Referrals for Lawyers

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Today’s tip is simple and focused. How should lawyers ask for referrals? I asked lawyers, accountants and consultants to share how t...
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Tuesday, June 21, 2016

The Future of Video: 5 Predictions for 2017 [whitepaper]

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5 video predictions for 2017 - For lawyers, accountants and architects It used to be that hanging a shingle over your door was the m...
Saturday, June 11, 2016

Easy, never fail almond yogurt recipe

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We're going off topic today! After many, failed experiments, I wanted to share my perfected recipe for almond yogurt with some fr...
Thursday, June 9, 2016

Work from home programs far from concession

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It really is time for business to acknowledge that providing employees with the option to work from home isn't a concession to save ...
Wednesday, June 8, 2016

Use the 80/20 rule to improve profit

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The 80/20 rule usually proves to be true. Applying it to professional practice, when I deliver speaking engagements and ask the audience...
Tuesday, June 7, 2016

Perfectionism isn't profitable

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Professionals often admit to being guilty of striving for perfectionism. While it's great to aim for quality when it comes to your b...
Monday, June 6, 2016

Use LinkedIn to create common ground

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Last week, I spoke with Ian Hu from LawPRO for the first time. We're both writers for SlawTips and have already had some familiarit...
Friday, June 3, 2016

Proper delegation builds partnerships

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Proper delegation builds partnerships was previously published in The Bottom Line, Education for Accountants, Mid-May 2016. The...
Thursday, June 2, 2016

Professionals, it's time to start making some mistakes!

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Planning is essential in achieving business goals. But, for most lawyers, accountants and architects, the obstacle it represents is usua...
Tuesday, May 17, 2016

Lawyers, take a lesson from Cookie Monster...

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Now that lawyers and other professionals are beginning to experiment with video to market their practices, I would suggest that it wo...
Monday, May 16, 2016

Leaders beware, trust is a two-way street

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Humour me today, dear readers. A little anecdote sometimes makes the point better than any theory can... I was speaking at a c...
Tuesday, May 10, 2016

Architects, advocacy is part of your brand

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Architects that use their voice about what isn't working for them - in policy, in workplace equality and other aspects of our built ...
Wednesday, May 4, 2016

Should law firms REALLY be on social media? [Video, Blab Replay]

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I 'blabbed' yesterday with Kim McLaughlin of Lyra Communications about whether or not law firms shoul...
Friday, April 29, 2016

Lawyers, are you committed to your marketing plan?

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Commitment is one of the best predictors for law firm marketing success. So, when making decisions about the firm's marketing plan, ...
Thursday, April 28, 2016

How not to behave on social media marketing!

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I like to compare social media to networking. If you wouldn't say it, do it or wear it at a professional networking event... then do...
Tuesday, April 26, 2016

Architects, should you think about profit first?

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There's a new column at Toronto Marketing Blog. In 'The quick tips corner', we will be sharing really short professional p...
Friday, April 22, 2016

Video uploads double in 2014 - A “Video takes off” series

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The number of videos uploaded to YouTube increased by 200%, from 2013 to 2014. The question explored on this video is why. I wi...

Breathe life into your marketing programme with video

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Today's practice tip is on improving the performance of your marketing plan with video . Here's an excerpt from my article a...
Thursday, April 21, 2016

What's good for the goose...

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What's good for the goose is definitely good for the gander!  I just got back from a two-day retreat, strategic plan...
Tuesday, April 12, 2016

Video boosts email readership by 65% - A “Video takes off” series

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Did you know that "video" in the subject line of an email boosts readership by 19%?   Watch as Roxanne Boutzis of SBR Netw...
Tuesday, April 5, 2016

Senior executives prefer video over text - A “Video takes off” series

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Should it be video or text?   Think twice before publishing that next post!  Check out these facts that compare recent stats for v...
Monday, April 4, 2016

One minute of video is worth 1.8 million words - A “Video takes off” series

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Is one minute of video really worth 1.8 million words?  In this one minute video, find out why professionals who want to promote their...
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