The Untapped Marketing Goldmine for Architects written by Sandra Bekhor, was published by The Business of Architecture show. Below is a short except.
You Tube searches have surpassed Google. Seriously, Google. There is no higher mountain. So architects, what are you doing to do about it?
Ironically, architects – deliverers of the most evocative, dimensional product out there – are trailing behind other professionals with respect to employing video in their marketing campaigns. It’s time for architects to tell moving stories (pun intended) about their craft. But, let’s be clear, that’s not a call for more talking heads telling the world how great they are. Sorry, but that doesn’t pull any heartstrings and, simply put, without emotion marketing is pretty insignificant. That’s not to say that video shouldn’t be driven by point of difference. It absolutely should. But, in a manner that captivates interest, attention and imagination. Nobody is your captive audience.
Here are five ideas to get your creative juices going about video marketing...
President, Bekhor Management
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