Coffee anyone?

What's a good return on social media marketing? Lots of followers? Likes? Shares? 

What about offline connections?  As in actually meeting people? 

Oh yeah that. 

Well, Jeff Echols, digital marketing consultant, gets it.  Rather than rest on his laurels as a social media influencer, he meets someone for coffee everyday.  That might just be how he became a social media influencer in the first place... by talking to people!

I had the pleasure of having a 'virtual coffee' (that's a thing now!) with Jeff on Friday via skype. We had a lovely chat about everything from racing cars to the intricacies of consulting.  We both now have one more solid, like-minded acquaintance in our network, for support, banter, referrals or plain old fashioned friendship.  

Nothing wrong with that.  

As with any great 'online-offline' strategy, after each coffee date Jeff closes the loop by posting some thread of what he learned about the person. You can read all about it at #CoffeeADay. Here's an excerpt from our coffee together last week:

...Sandra is very good at sniffing out the real issues her clients suffer. She reads between the lines to understand the whole story. 

We decided she should bill herself as a Business Psychologist...

While these posts reinforce the real life ties he made, they also do something strategic for his business. They give him opportunity to model storytelling, his area of focus and passion.  

Isn't that what any good social media marketing strategy should do?  

- Sandra Bekhor, Toronto

President, Bekhor Management

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