Monday, June 6, 2016

Use LinkedIn to create common ground

Professional practice tips
Last week, I spoke with Ian Hu from LawPRO for the first time. We're both writers for SlawTips and have already had some familiarity with each other through our articles and social media postings.

But that wasn't enough for Ian. He handled our call like a networking warrior! While on the phone, he scrolled through my LinkedIn profile with total ease.  In doing so, he demonstrated interest in my history and created common ground between us - from the cities I've lived in to the various twists and turns in my career. 

Lawyers and other professionals have come to accept LinkedIn as a place to post a professional profile and company page, to share the odd article and connect with people in their network. 

But how many are actually using it - in real time - to create common ground? Give it a try the next time you're speaking with someone for the first time and see how much more easily the conversation flows! 

- Sandra Bekhor, Toronto

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