Commitment is one of the best predictors for law firm marketing success. So, when making decisions about the firm's marketing plan, consider meeting lawyers where they're at, training and building a turnkey plan that takes practical account of resources.
It's also helpful to build the personal marketing plans according to the specific interests and talents of the team (i.e. are they natural writers, speakers, networkers...) and coaching them through the bumps along the way.
It's also helpful to build the personal marketing plans according to the specific interests and talents of the team (i.e. are they natural writers, speakers, networkers...) and coaching them through the bumps along the way.
- Sandra Bekhor, Toronto
President, Bekhor Management
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