The social media sites best suited to your professional practice will depend on your unique circumstances - your sector, target audience, unique offering, interests etc.
That said, to make an informed decision it also helps to stay abreast of changes in the marketplace. Adjust as necessary but avoid jumping around, as marketing works best when the same audience starts to recognize and trust you over time. You need to be in one place for an extended period of time for that to happen.
Research data on the current social media landscape is available in the Social Media Examiner's 'Social Media Marketing Industry Report'. Here is a short excerpt:
"Facebook, Twitter, LinkedIn, YouTube, blogging, Google+ and Pinterest were the top seven platforms...
Most of the social networks increased by a few percentage points. Blogging declined slightly to 55% from 58%, allowing YouTube to take the number-four slot. Instagram rose to 28% from 18% in 2013..."
If you would like to see the full report, you can sign up for it on their website.
- Sandra Bekhor, Toronto
President, Bekhor Management
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