I was recently interviewed by Natalie Alcoba at The Lawyers Weekly on maximizing the value of referrals to law firms. Here is a short excerpt from her article:
Lawyers should step back and consider what would motivate someone to send a client their way, says Sandra Bekhor, a marketing consultant. “Beyond great service, knowledge and experience, point of difference is key. If your firm offers a genuine and valued difference — whether that’s special expertise or a specific way that you approach your subject matter or your clients, human touch, technologies that you employ…your clients will know when and where to offer up your name to their own network,” she says... Read article.
President, Bekhor Management
Small to mid-sized law firms are invited to learn more about our Toronto-based, law firm marketing and legal business development services.
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