A firm handshake for unsure times written by Sandra Bekhor, was published by The Lawyers Weekly (May 30, 2014 issue). Below is a short except.
It used to be that whether you were a partner, employee or client of a law firm, trustworthy behaviour wasn’t just an expectation, it was a given.
You could count on a handshake.
What about now? What has changed?
Everything, perhaps.
From the Internet and technology, to firm break-ups and mergers, and globalization and alternate business structures, the legal marketplace has experienced rapid change. Comparison shopping is at an all-time high while client loyalty is at an all-time low, no matter which side of the desk you’re sitting on.
Lawyers can no longer necessarily count on a firm for employment for life. The same goes for a firm counting on the loyalty of its lawyers and its clients. Competing firms are always just a mouse click, referral or RFP away, and new options for the delivery of legal services are springing up every day... Read article.
- Sandra Bekhor, Toronto
President, Bekhor Management
Small to mid-sized law firms are invited to learn more about our Toronto-based, law firm marketing and legal business development services.
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