Friday, June 21, 2013

Wake up those senses! MAI - Prototype, at the LUMINATO FESTIVAL in Toronto

MAI Certificate of completion with my lovely friend Roxanne!  
If you haven't made it down to the LUMINATO FESTIVAL yet, the MAI - Prototype is worth checking out.  I can't tell you too much without spoiling it (and if you're interested in seeing it don't ask anyone or read about it... this is one event that delivers a bigger punch with the element of surprise). 

Marina Abramovic succeeded to bring participants into the present moment with an intensity that won't soon be forgotten!  Through the interactive experience of the installation, we engaged with our senses and even with how we held each other's presence, as if for the first time. Before we got started, I disregarded a warning that we might need to raise our hand in case things got too intense. But once I was in it, I understood!  

As an aside (since I can't seem to take my marketing cap off!) I will note that the highly visible, branded tent in the Bellwoods Trinity Park, combined with the certificates of completion that participants were awarded, made the event 'share worthy', despite keeping quiet about the experience itself.


- Sandra Bekhor, Toronto
President, Bekhor Management

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