Professionals are always being told to do more marketing to drum up business - get out there and speak, send out brochures, get your website up, maybe write some articles, try a print ad, sponsor a community event, get on facebook...
But at some point more marketing doesn't mean more return... it just means more money.
(or time - an even more valued commodity, in today's frenetic society)
Instead of focusing on reaching more people, think about reaching the same people more often, so they will start to notice you. While larger numbers of people might be tempting, it's unlikely that you'll be remembered by anyone that sees your marketing only once.
Instead of worrying about what you'll give up by not being on facebook or delivering that seminar, concentrate on a select few marketing activities that reach the right audience, integrate seamlessly and leverage your natural talents and interests.
Instead of doing more, do less.
But do it better.
President, Bekhor Management
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