Bear me with me as I travel back to Toronto and share one more Montreal story with you, dear readers! For the chiropractors, accountants and architects in the audience, do keep reading. I assure you, this article is for you.
Montreal's where I grew up, so I go back often to visit with the family. One of our traditional hangouts is the Jean Talon market. We even have a favourite farmer, Bruno. Jokingly, as we arrived, my dad asked if I knew Bruno and I exclaimed -well of course..he's practically my uncle!
[Let's pause here, to appreciate the profound loyalty this man has inspired, in an environment where, almost without exception, pleasantries represents the height of every other relationship.]
As I greeted Bruno, I told him that my significant other had specifically requested that I bring back a chili plant from his place but that I refused, knowing the ordeal I would face hauling it back by train. Mr Service himself gave me his usual, winning smile and told me to come back after lunch and he'd have it packed up for me. As you can see, pack it up he did! It's at my feet right now and hasn't budged at all!
I wasn't just pleased.
I was delighted.
[Second pause..yes, delighted.. all this fuss over a chili plant that I could easily have purchased in Toronto. I know. I could have. But it's better from Bruno... Or maybe the experience is better buying it from Bruno...]
So, I open my wallet and ask how much. The response? Three dollars! And the winning smile yet again!!
My point? We all know that professional services are driven by expertise, skill and fit. But what happens when you and your direct competitors are all competent, up to date professionals serving the same market? Differentiation may boil down to how you personalize your services.
Bruno, thank you for modeling service excellence for all who deal with you and your farm.
On a more personal note, thank you for introducing us to the zucchini flowers (readers, see photo -lower left)... we made a fabulous veggie pasta with them!
If I've piqued anyone's curiosity... do take the time to visit Bruno on your next trip to Montreal. You won't be disappointed. His stall is located just behind Première Moisson bakery, at the Jean Talon Market.
President, Bekhor Management
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