I'd like to go on record as being a marketing consultant that doesn't think doctors should be on social media sites, in response to Dr Drummond's article on KevinMD.com, Why social media may not be worth it for doctors.
Well to be clear, I don't think that they shouldn't either.
Blanket statements don't work very well in a strategic marketing plan. If you did everything that others were doing or saying that you should be doing, you wouldn't have time to scratch your head.
Yes, it's exciting, it's in growth mode and people don't know exactly where this train is going yet but social media isn't the new world, it's just another marketing vehicle, just like speaking engagements, newsletters, brochures and websites.
As such, the only way to assess whether or not you should be on social media, is to define your goals for your practice and to commit to logical steps that will get you there, efficiently and effectively. This is an analytical process. It's based on an objective review of opportunities, expertise about your marketplace and an ability to leverage yours' and your team's interest and appetite for participation in any aspects of the plan.
President, Bekhor Management
Small to mid-sized naturopathic, chiropody, chiropractic, dental, veterinary, massage therapy and other Complementary and Alternative Medicine (CAM) clinics are invited to learn more about our Toronto-based, medical clinic marketing and business development services.
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