I recently received an unusually cold but warm introduction on Facebook. Confused? Well, it was cold as in coming from a complete stranger and it was warm as in the non-marketing speak definition of the word, just plain nice!
Without disclosing anything too personal, this person went to the trouble of telling me (by way of a direct message) that because of a comment I made on a shared contact's posting, she noticed how deeply we were connected through family, friends and even geography.
That sounds simple right?
Actually, it's really clever because my new Facebook friend (I won't keep you in suspense, of course, I confirmed the friend request!), in addition to using her account for personal purposes, also uses it to support a, separate, business Facebook page.
So, with an entrepreneurial attitude and a friendly disposition she's breaking through to and connecting with people 3, 4 or more degrees of separation removed from her, on their most personal of social media sites, Facebook.
President, Bekhor Management
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