Monday, January 18, 2010

Tagline - Definition

Tagline - Definition
A tagline is a short phrase that communicates the highest priority message about your brand identity, in an evocative manner. It presents a valuable opportunity to communicate point of difference, promises, solutions or benefits, on everything from letterhead to website.

The tagline is a particularly good fit for architects, engineers, accountants, naturopaths and other professionals, since their marketing campaigns are focused on developing the identity of the practice rather than aggressive marketing tactics.

Taglines are ideally 1-3 words in length.

The marketing terms tagline and slogan are used interchangeably.

Tagline - Examples
Examples of taglines for landscape architects and healthcare professionals, developed by our Toronto-based consulting firm, can be found here and here.


Related articles: The Tagline: A Hidden Gem in the Branding Toolbox, The Power of a Tagline - A Political Example and Slogan Examples.

- Sandra Bekhor, Toronto
President, Bekhor Management

Visit our Toronto Marketing Firm, Bekhor Management
and Continuing Education for Canadian Professional Practices.


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